Laidback bookworm with a point of view on everything
I’m from a small town on the north-west coast of Tassie. Which means I’m laidback but also love getting to smugly tell my Melbourne friends, well actually, I went to Mona before all those pesky mainlanders started overtaking Dark Mofo. I’m big into crafts (currently really into embroidery) so most of my hobbies I learnt from my Nan, circa 2003.
Yep, when I moved to Melbourne from little ol' Tassie as a bright eyed 18y/o, I decided to study Criminology. I went all the way through to an Honours year which gave me strong research and critical analytical skills (hello 15,000 word thesis), but I kept finding myself doodling in the margins. So I decided to leave the tweed behind, and head to an industry where I could colour outside the lines to my heart's content.
I guess I have been a bit of a jack of all trades and master of TBC, tbh. First visions of à la Don Draper (hold the sexism) had me thinking I’d be a copywriter. Then art direction grabbed my fancy. Then copywriting again. But ultimately what has always grabbed my attention is creative problem solving.
When I was a kid I was convinced I was going to be a professional ice hockey player when I grew up (DON'T ASK). Unfortunately due to my terrible hand-eye coordination (and lack of experience), I had to put that dream on ice (ba-dum tish). But I think you can tell from that charming and not at all embarrassing anecdote that I am: a bit of a daydreamer, creative and always up for a challenge.
How the heck did I get from criminology to advertising?
January 2021 - present
Digital Strategy Executive
October 2020 - January 2021
2019 - 2021
Bachelor of Communication (Advertising)
2017 - 2018
2013 - 2016
University of Melbourne
Bachelor of Arts (Degree with Honours in Criminology)
In my current role no two days are the same. At DataSauce you'll find me planning digital media strategies, writing ad copy, optimising Facebook campaigns and drinking too many Coke Zeros.
In the midst of Melbourne's lockdown I began an internship at performance marketing agency DataSauce.
I began studying advertising at RMIT, the number one advertising course in the country and one of the best in the world (not to toot our horn too much or anything).
In 2017 I began volunteering with HerSpace, a feminist non-profit organisation which provides trauma-informed mental health services to women and girls affected by sexual exploitation. In my role as a Research Officer I was responsible for research tasks supporting HerSpace programs, developing their policy and advocacy, plus any administrative tasks.
In 2016 I completed my Honours year in criminology. I wrote a 15,000 (!!) word thesis on the ways academic criminology is used by the public and learnt a) academics need help communicating their work to the wider public and b) 3 is the total number of coffees in a day I can consumer before heart rate overtakes productivity.