TOEJAM

THE ANTI-STINK SOLUTION

BRIEF: Create a gender neutral perfume.

INSIGHT: Everybody (including your Nan) gets stanky feet - but it can be embarrassing to deal with.

SOLUTION: A funky brand for your funky tootsies.

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Art Direction & Design: Philippa Dolman & Emmy Ford
Copywriting: Siann Nutting
Strategy & Concept: Team TOEJAM!